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Apple Bottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women’s and girl’s clothing, perfume and accessories.
The brand was launched with a model search televised on VH1. It quickly became popular in the hip hop community, and is referenced in various rap songs, including Twista’s “Overnight Celebrity”, MC Jin’s “36-24-36”, T-Pain’s “Applebottom Jeans”, DaCav5’s “Tetris”, and Flo Rida’s “Low”. In 2006, it was the sixth most popular denim brand, based on Google searches.
As of 2012, Apple Bottoms are sold through the website DrJays.com. The brand’s last ad campaign was in 2010, and featured Nelly.